Tag: art
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Ferrari, Luce, and the noise before the signal
Back in February, when Ferrari showed only the inside of the Luce, I did two things. I put a number on the price, and I deliberately refused to judge the car. The number I was willing to commit to. The verdict I was not, because you cannot judge a car you have only seen from…
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Ferrari, Luce, and the uncomfortable elegance of change
Ferrari’s first look at the Luce interior landed quietly, almost cautiously. No theatrical reveal, no overwrought storytelling. And yet, it may turn out to be one of the more consequential design moves Ferrari has made in years. Interiors matter more than we like to admit. They are where brand promises are either upheld or quietly broken. Engines…