Category: Systems
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Brilliant science, fragile ventures: why academic spin-outs struggle
There is a particular kind of confidence that emerges inside academia. It is built slowly, through years of study, experimentation, publication, and peer recognition. It is well earned. Yet when it is carried into the world of venture creation, it often becomes a liability. Not because it is misplaced, but because it has been shaped…
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Ferrari, Luce, and the uncomfortable elegance of change
Ferrari’s first look at the Luce interior landed quietly, almost cautiously. No theatrical reveal, no overwrought storytelling. And yet, it may turn out to be one of the more consequential design moves Ferrari has made in years. Interiors matter more than we like to admit. They are where brand promises are either upheld or quietly broken. Engines…
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Designing a home as a system & why I used the chakra model
Introduction This is the first property I have ever bought, and with it came a challenge I had never faced before. For the first time, I had to decide not just how a space should function, but how it should be. The flat was handed over to me entirely white. White walls, white ceilings, white…
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Dynamic pricing and the music industry
This piece was originally written as part of the “Pricing Strategy and Tactics” elective at London Business School. It is presented here with minimal edits, as an example of how I approach applied economic analysis in real-world cultural contexts. The module was delivered as a block-week by Prof. Oded Koenigsberg. EDIT 2/2/2026: in the wake…