Dr Filomeno Martina

Tag: pricing

  • WAAM S1:E4 The business case

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    Dr Filomeno Martina
    in ,

    Where it holds, where it doesn’t There is a persistent version of the Wire Arc Additive Manufacturing (WAAM) narrative that centres on efficiency gains: less material wasted, fewer process steps, shorter lead times, and a more direct route from design to part. These claims are not incorrect. Under specific conditions, the process can deliver precisely…

  • WAAM S1:E2 Easy to enter, hard to differentiate

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    Dr Filomeno Martina
    in ,

    Wire Arc Additive Manufacturing (WAAM) is often introduced through its accessibility, and this is not a misconception. The core configuration is straightforward: a robotic system provides motion, a welding power source generates the arc, and a wire feed supplies material, with the process controlled through a toolpath that defines how deposition proceeds over time. Each…

  • Ferrari, Luce, and the uncomfortable elegance of change

    Ferrari, Luce, and the uncomfortable elegance of change

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    Dr Filomeno Martina
    in

    Ferrari’s first look at the Luce interior landed quietly, almost cautiously. No theatrical reveal, no overwrought storytelling. And yet, it may turn out to be one of the more consequential design moves Ferrari has made in years. Interiors matter more than we like to admit. They are where brand promises are either upheld or quietly broken. Engines…

  • Dynamic pricing and the music industry

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    Dr Filomeno Martina
    in

    This piece was originally written as part of the “Pricing Strategy and Tactics” elective at London Business School. It is presented here with minimal edits, as an example of how I approach applied economic analysis in real-world cultural contexts. The module was delivered as a block-week by Prof. Oded Koenigsberg. EDIT 2/2/2026: in the wake…